BRANDING
Together, we can create a purposeful, BOLD & BEAUTIFUL brand identity that gives you a voice to what matters while reflecting your values. Your business deserves that much needed glow-up.
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I specialize in creating custom brand identities for businesses who want to amplify what makes them unique and translate it into badass designs with functional beauty.
Before you speak, your brand’s design is already communicating with your audience, but is it visually communicating the right message?
Timeline: 3-5 weeks
Investment: starting at $3,600
Brand Strategy & Discovery
After booking your project and determining the purpose behind your designs, you’ll complete a comprehensive branding questionnaire to kickstart the research! Once we’ve identified your vision, I’ll begin with competitor audits, customer analysis, and pulling together inspiration for your mood board and creative brief. I dive deep to build a visual and strategic foundation for your brand. This is totally your time to shine! Be extremely transparent and let me know exactly what you love, and of course what you don’t love. Be extra specific about why! Once you are head-over-heels in love with the project, we can move on to develop your very own design assets.
Brand Design
In my favorite phase of a brand identity project, this is when your goals, strategy, and visual direction will come together. I develop a strategic and intentional campaign guided by my research. This is when I present logos and alternatives, bold typography and color palettes, and creating additional assets. I will present my ideas in a 1:1 brand campaign presentation, where I walk you through the strategy and creative decisions and showcase mockups that help you visualize your new concept.
Brand Delivery
As we work together to refind your desired logo concept, I’ll finalize the rest of your brand identity. I will set you up for success by providing you with a comprehensive brand guide. These guidelines are completely customized and help ensure the true integrity of your brand is consistent in all of your marketing material. This is all the important deets you need to know, from how you set your type, to how you use your alternative logos. This is your go-to resource for proper brand usage. Then I’ll package and send your final files through email before we celebrate the launch of your new brand designs!
Can I just get a logo?
No. Don’t get me wrong, I love a good logo, but there is just so much more to branding. A logo is only a small piece of the puzzle. A consistent strategy, established values, vision, tone, and visual identity suite (logo alternatives, color palette, typography, photography, illustrations, patterns, etc) are essential to developing your brand and ensuring you have a brand that will meet your goals.
What is not included in my branding package?
Font Licenses — When you purchase a font, the licensing needs to be registered to you, not me. It works best if you purchase after we have mailed down which font we will be using for your badass brand.
Printing — While I’d love to handle the production of your brand collateral, we will leave that up to the printing company. I will provide you with the necessary files to take to your printer. Need recommendations? Depending on your area, I may have some suggestions for you!
Canva Membership — Most social templates are delivered using Canva. This is the easiest way for me to pass off your kickass designs and for you to edit them. It is also WAY cheaper than other design platforms. You will need your own membership to use the templates.
How many logo options will you provide?
I strongly believe in the one concept approach. This allows me to devote more time into my strategy and spend my creative energy refining my ideas so that I am crafting the best solution for my clients. Don’t stress, though! This is where your approved edits come into play!
What if I already know what I want, I just need someone to make it for me?
While I love working with clients who understand design and are able to provide feedback, I specifically choose to work with clients who trust me to provide the best creative solutions.
Why is it so expensive?
Design is an INVESTMENT, not an expense. What I do is valuable and I do it with a passion! Good design can generate a lot of money for your business. Good strategic design ensures that your business is targeting the right demographic and telling your story. Your investment goes towards not only legitimate visual designs, but also access to a creative professional and guidance! Most importantly, your investment buys you the gift of time! You won’t have to spend hours pulling your hair out while you try to learn a new design program or fight with yourself over matching colors. I take care of all things design while you focus on the other amazing areas of your business.
What do I need to send you before we start the project?
This is a great question! I will send a questionnaire with everything I need in order to complete the first discovery phase of our project. Think of it as fun homework! The questionnaire will help you determine your brand strategy and build a strong foundation we can start building your identity from. Rest assured, I’ll guide you through the whole process.