Sara Elizabeth Perry

Communication & Design

Email:

Location:

Nashville, Tennessee

About Me:

I am a Middle Tennessee State University graduate. I received a Bachelor of Science degree in Journalism with a concentration in Public Relations and minor focus in Entrepreneurship.

I have a passion for visual design and market engagement. I am skilled in communication, design, networking and social media marketing.

TECHNICAL SKILLS

Programming Languages: HTML, CSS, JavaScript and React.js

Graphic Design Software: Adobe InDesign, Illustrator, Photoshop

Administrative Proficiencies: Microsoft Office software and Google Workspace programs

Certifications: Google Analytics and CITI Program Training

Additional Skills: Data Analytics, Crisis Communication and Social Media Marketing

EDUCATION

Pivot Technology School: March 2021–Aug. 2021

Accelerated Front-End Web Development program

Middle Tennessee State University: Dec. 2020

Bachelor of Science degree in Journalism with a concentration in Public Relations

Minor focus in Entrepreneurship

EXPERIENCE

DESIGNER AND BRANDING SPECIALIST

Gemini Design Studio, LLC: Jan. 2021–Present

Agency marketing and networking liasion at community events
Brand development and strategy for 4 emerging companies
Content creation, SEO development and brand consistency for 6 clients
Managed creative design, editorial and marketing for 5 large events; each resulting in 300+ guests
Lead website build and analyzed performance data for 5 e-Commerce projects
Coordinated the design, development and implementation of content, site layout and production timeline for over 30 recurring clients

PUBLIC RELATIONS INTERN

Marushka Media: July 2020–Sept. 2020

Developed a strategic social media campaign lasting 365 days that increased followers by 88%
Pitched clients in the country music and professional sports industries to 100+ media outlets
Developed industry-based media lists for 8 clients

Farm Bureau Exposition Center (formerly Wilson County Expo): June 2020–Dec. 2020

Designed a contemporary website to inform visitors about the facility and upcoming events
Developed media content during rebranding initiative as a result of a naming-rights sponsorship
Coordinated a social media campaign to drive physical and digital traffic to the facility
Conducted a brand awareness analysis to measure consumer needs and interests to enhance SEO

COMMUNITY OUTREACH COORDINATOR

Gibbs Pharmacy: July 2017–March 2020

Managed annual marketing budget of $14,000
Designed engaging social media content resulting in 75% increase in followers
Created a website with developers that increased online prescription renewals by 200% in 6 months
Coordinated a campaign that awarded the pharmacy “Best Local Pharmacy” 3 years in a row
Contracted and credentialed pharmacy with Medicare for DSME billing resulting in profit increase of $100+ per patient
Pioneered clinical pharmacy billing with Tenncare (Medicaid) to bill services as a provider
Partnered with DrugFree WilCo and Wilson County Sheriff’s Office to implement the county’s first “drug take-back” program that collected and disposed of 113.8 pounds of unused drugs

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