TECHNICAL SKILLS

Programming Languages: HTML, CSS, JavaScript and React.js

Graphic Design Software: Adobe InDesign, Illustrator, Photoshop

Administrative Proficiencies: Microsoft Office software and Google Workspace programs

Certifications: Google Analytics and CITI Program Training

Additional Skills: Data Analytics, Networking and Social Media Marketing

EDUCATION

Pivot Technology School: March 2021–Aug. 2021

Accelerated Front-End Web Development program

Middle Tennessee State University: Dec. 2020

Bachelor of Science degree in Journalism with a concentration in Public Relations

Minor focus in Entrepreneurship

EXPERIENCE

DESIGNER, CREATOR AND OWNER

Gemini Design Studio, LLC: Jan. 2021–Present

  • Content creation, SEO development and brand consistency for 6 clients

  • Managed editorial, marketing, social and creative design for 4 large events each resulting in 300+ guests

  • Coordinate the design, development and implementation of content, site layout and production timeline for over 20 recurring clients

  • Oversee e-Commerce and analyze performance data, manage inventory and produce new content for 4 websites 

PUBLIC RELATIONS INTERN

Marushka Media: July 2020–Sept. 2020

  • Developed a strategic social media campaign lasting 365 days that increased followers by 88%

  • Pitched clients in the country music and professional sports industries to 100+ media outlets 

  • Developed industry-based media lists for 8 clients

 

Farm Bureau Exposition Center (formerly Wilson County Expo): June 2020–Dec. 2020

  • Designed a contemporary website to inform visitors about the facility and upcoming events

  • Developed media content during rebranding initiative as a result of a naming-rights sponsorship

  • Coordinated a social media campaign to drive physical and digital traffic to the facility

  • Conducted a brand awareness analysis to measure consumer needs and interests to enhance SEO

COMMUNITY OUTREACH COORDINATOR 

Gibbs Pharmacy: July 2017–March 2020

  • Managed annual marketing budget of $14,000 

  • Monitored market trends and designed engaging social media content resulting in 75% increase in followers

  • Created a functional website with a team of developers that increased online prescription renewals by 200% in 6 mo.

  • Coordinated a campaign that awarded the pharmacy “Best Local Pharmacy” 3 years in a row

  • Contracted and credentialed pharmacy with Medicare for DSME billing resulting in profit increase of $100+ per patient in the diabetes education program

  • Contracted and credentialed one of the first pharmacists in Tennessee with Tenncare (Medicaid) to bill as a provider

  • Partnered with DrugFree WilCo and Wilson County Sheriff’s Office to implement the county’s first “drug take-back” program that collected and disposed of 113.8 pounds of unused drugs at the first event

 
 

Graphic Design Portfolio

retrowave.png
IMG_5027.JPG
Landscape.png
enTRAPrenuer.JPG
poster 1-01.png
poster day 2.png
poster day 3-01.png
 
 

Middle Tennessee State University Portfolio

Public Relations Research Projects

Public Relations Design Projects