
Sara Elizabeth Perry

Sara Elizabeth Perry
Communication & Design
Email:
Location:
Nashville, Tennessee
About Me:
I am a Middle Tennessee State University graduate. I received a Bachelor of Science degree in Journalism with a concentration in Public Relations and minor focus in Entrepreneurship.
I have a passion for visual design and market engagement. I am skilled in communication, design, networking and social media marketing.
TECHNICAL SKILLS
Programming Languages: HTML, CSS, JavaScript and React.js
Graphic Design Software: Adobe InDesign, Illustrator, Photoshop
Administrative Proficiencies: Microsoft Office software and Google Workspace programs
Certifications: Google Analytics and CITI Program Training
Additional Skills: Data Analytics, Crisis Communication and Social Media Marketing
EDUCATION
Pivot Technology School: March 2021–Aug. 2021
Accelerated Front-End Web Development program
Middle Tennessee State University: Dec. 2020
Bachelor of Science degree in Journalism with a concentration in Public Relations
Minor focus in Entrepreneurship
EXPERIENCE
DESIGNER AND BRANDING SPECIALIST
Gemini Design Studio, LLC: Jan. 2021–Present
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Agency marketing and networking liasion at community events
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Brand development and strategy for 4 emerging companies
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Content creation, SEO development and brand consistency for 6 clients
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Managed creative design, editorial and marketing for 5 large events; each resulting in 300+ guests
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Lead website build and analyzed performance data for 5 e-Commerce projects
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Coordinated the design, development and implementation of content, site layout and production timeline for over 30 recurring clients
PUBLIC RELATIONS INTERN
Marushka Media: July 2020–Sept. 2020
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Developed a strategic social media campaign lasting 365 days that increased followers by 88%
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Pitched clients in the country music and professional sports industries to 100+ media outlets
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Developed industry-based media lists for 8 clients
Farm Bureau Exposition Center (formerly Wilson County Expo): June 2020–Dec. 2020
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Designed a contemporary website to inform visitors about the facility and upcoming events
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Developed media content during rebranding initiative as a result of a naming-rights sponsorship
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Coordinated a social media campaign to drive physical and digital traffic to the facility
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Conducted a brand awareness analysis to measure consumer needs and interests to enhance SEO
COMMUNITY OUTREACH COORDINATOR
Gibbs Pharmacy: July 2017–March 2020
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Managed annual marketing budget of $14,000
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Designed engaging social media content resulting in 75% increase in followers
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Created a website with developers that increased online prescription renewals by 200% in 6 months
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Coordinated a campaign that awarded the pharmacy “Best Local Pharmacy” 3 years in a row
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Contracted and credentialed pharmacy with Medicare for DSME billing resulting in profit increase of $100+ per patient
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Pioneered clinical pharmacy billing with Tenncare (Medicaid) to bill services as a provider
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Partnered with DrugFree WilCo and Wilson County Sheriff’s Office to implement the county’s first “drug take-back” program that collected and disposed of 113.8 pounds of unused drugs