Why a strong brand is essential to your business
Updated: Mar 23, 2020
What is a brand?
"Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be," Entrepreneur said.
Many people underestimate the value of a well branded business. Do you think powerful companies like Nike, Amazon, Walgreens, and Apple operate without a brand?
The answer is NO.
Walgreens for example, is nationally recognized for being "at the corner of happy and healthy." Catchy, right? Walgreens takes this phrase a step further. Where do you see Walgreens located? What feels like every corner, is actually always on a corner. See what they did there?
What color shirt do Target employees wear? RED.
Why do you know that?
Because Target has consistent branding. Target's sign is red. The store's commercials always have red accents. The red logo is always the same, whether it be on your receipt, a newspaper coupon, Facebook advertisement, and their cashiers NEVER wear a blue shirt.
Branding isn't just about catch phrases and colors, but rather creating consistency in all of your messages.
Can you imagine visiting a Chick-fil-A restaurant and not having the best fast food experience of your life?
What if Cracker Barrel servers didn't have stars on their aprons while they serve you during your tricky triangle peg game? Or if you had to wait for a table and there weren't rocking chairs for you to relax in while playing checkers on the porch?
See where I am going?
Now imagine if these companies didn't have these consistencies. Do you think they would be as memorable? Would they be as successful?
Small businesses can have powerful brands, too!
Do you have a website that supports your message?
What are you saying on your social media?
Are your customers greeted with the same respect that you claim in your newspaper ad?
Do you train your employees to embody your values? Do you even have set values?
What is your primary font? What? Letters come in different styles?
Now that I've got your gears turning, let's create beautiful things together!
A little structure and consistency goes a long way!
P.S. This message was fuel by caffeine and happy puppy pics. Here's one to brighten your day!