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Sara Elizabeth Perry

Communication & Design

Email:

saraperryy@gmail.com

Location:

Nashville, Tennessee

About Me:

I am a Middle Tennessee State University graduate. I received a Bachelor of Science degree in Journalism with a concentration in Public Relations and minor focus in Entrepreneurship. 

I have a passion for visual design and market engagement.  I am skilled in communication, design, networking and social media marketing.

TECHNICAL SKILLS

Programming Languages: HTML, CSS, JavaScript and React.js

Graphic Design Software: Adobe InDesign, Illustrator, Photoshop

Administrative Proficiencies: Microsoft Office software and Google Workspace programs

Certifications: Google Analytics and CITI Program Training

Additional Skills: Data Analytics, Crisis Communication and Social Media Marketing

EDUCATION

Pivot Technology School: March 2021–Aug. 2021

Accelerated Front-End Web Development program

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Middle Tennessee State University: Dec. 2020

Bachelor of Science degree in Journalism with a concentration in Public Relations

Minor focus in Entrepreneurship

EXPERIENCE

MARKETING AND COMMUNICATIONS COORDINATOR

Lebanon Wilson County Chamber of Commerce: Dec. 2023–Present

  • Brand development and strategy for the Chamber and its Divisions, Roundtables & events

  • Content creation, SEO development and brand consistency in social media & external communication

  • Represents the Chamber at public events and collaborating with committees related to community events

  • Manage creative design, editorial and marketing in 4 publications on a weekly to monthly basis

  • Lead website build and analyzed performance data for Chamber Blog, Events & Member Directory

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DESIGNER AND BRANDING SPECIALIST

Gemini Design Studio, LLC: Jan. 2021–Present

  • Agency marketing and networking liasion at community events

  • Brand development and strategy for 4 emerging companies

  • Content creation, SEO development and brand consistency for 6 clients

  • Managed creative design, editorial and marketing for 5 large events; each resulting in 300+ guests

  • Lead website build and analyzed performance data for 5 e-Commerce projects 

  • Coordinated the design, development and implementation of content, site layout and production timeline for over 30 recurring clients

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PUBLIC RELATIONS INTERN

Marushka Media: July 2020–Sept. 2020

  • Developed a strategic social media campaign lasting 365 days that increased followers by 88%

  • Pitched clients in the country music and professional sports industries to 100+ media outlets 

  • Developed industry-based media lists for 8 clients

 

Farm Bureau Exposition Center (formerly Wilson County Expo): June 2020–Dec. 2020

  • Designed a contemporary website to inform visitors about the facility and upcoming events

  • Developed media content during rebranding initiative as a result of a naming-rights sponsorship

  • Coordinated a social media campaign to drive physical and digital traffic to the facility

  • Conducted a brand awareness analysis to measure consumer needs and interests to enhance SEO

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COMMUNITY OUTREACH COORDINATOR 

Gibbs Pharmacy: July 2017–March 2020

  • Managed annual marketing budget of $14,000 

  • Designed engaging social media content resulting in 75% increase in followers

  • Created a website with developers that increased online prescription renewals by 200% in 6 months

  • Coordinated a campaign that awarded the pharmacy “Best Local Pharmacy” 3 years in a row

  • Contracted and credentialed pharmacy with Medicare for DSME billing resulting in profit increase of $100+ per patient

  • Pioneered clinical pharmacy billing with Tenncare (Medicaid) to bill services as a provider

  • Partnered with DrugFree WilCo and Wilson County Sheriff’s Office to implement the county’s first “drug take-back” program that collected and disposed of 113.8 pounds of unused drugs

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